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70# Uncoated Text is a premium, versatile paper stock known for its substantial feel and professional, glare-free finish. It is significantly thicker and more durable than standard copy paper (typically 20# or 24# Bond), providing excellent opacity that prevents “show-through” when printing on both sides.
70# Linen Text is a specialty paper stock characterized by its embossed, crosshatch texture
that mimics the look and feel of woven linen fabric. It is a premium choice that adds a tactile,
sophisticated dimension to printed materials, moving beyond the standard smooth finish of
traditional uncoated paper.
70# Matte Text is a high-performance, coated paper designed to provide the smoothness of apremium stock without the high-shine glare of a gloss finish. It strikes a professional balance,
offering a velvety surface that enhances color vibrancy while remaining easy to read under
direct light.
Quick Comparison: While 70# Matte and 70# Uncoated have the same weight, the Matte
version will generally make your colors look more saturated and your images appear crisper.
80# Gloss Text is a high-quality, mid-to-heavyweight paper stock featuring a lustrous,
reflective coating on both sides. It is the industry standard for professional marketing materials
that require a high-impact, polished appearance.
Comparison Note: While 80# Gloss Text offers superior shine and color, 80# Matte Text
provides a similar weight and durability but with a non-reflective, “satin” finish that is easier to
read under bright lights.
100# Gloss Text is a top-tier, heavy-duty paper stock that offers maximum durability and a
high-end, luxury feel. It is the thickest and most substantial “text-weight” рaper available
before moving into rigid cardstocks (cover weights), making it a favorite for premium
commercial printing.
Technical Note: Because 100# Gloss is so thick, it is highly recommended to score the paper
before folding to prevent the coating from “cracking” along the spine
80# Gloss Cover is a durable, lightweight cardstock that serves as the entry point into
professional “cover-weight” papers. It provides a distinct step up in rigidity from text-weight
papers while maintaining a high-shine, reflective finish that makes colors and images
exceptionally vibrant.
Production Tip: Because this is a true cover-weight stock, it must be scored before folding to
ensure a clean, professional edge and to prevent the gloss coating from cracking.
100# Gloss Cover is a premium, heavy-duty cardstock designed for maximum impact and
durability. It represents a significant step up in thickness and rigidity from 80# cover, offering a
“boutique” quality that feels substantial and high-end in the hand.
Production Tip: Due to its thickness, 100# Gloss Cover requires a professional score before
folding to ensure a crisp, clean spine and to prevent the heavy coating from cracking.
13pt Matte Cover is a robust, heavy-duty cardstock known for its exceptional thickness and
sophisticated, non-reflective finish. Unlike “pound-weight” papers, this stock is measured by its
actual caliper (thickness), with 13pt indicating it is 0.013 inches thick-providing a rigid,
premium feel that is noticeably sturdier than standard 100# cover.
Design Tip: This stock is excellent for writing on with most pens, though a permanent marker is
recommended for the quickest drying time due to the light matte coating.
13pt Matte Cover is a robust, heavy-duty cardstock known for its exceptional thickness and
sophisticated, non-reflective finish. Unlike “pound-weight” papers, this stock is measured by its
actual caliper (thickness), with 13pt indicating it is 0.013 inches thick-providing a rigid,
premium feel that is noticeably sturdier than standard 100# cover.
Design Tip: This stock is excellent for writing on with most pens, though a permanent marker is
recommended for the quickest drying time due to the light matte coating.

The Half-fold (also called a Bi-fold) is the simplest and most common fold in the printing world. It involves folding a single sheet of paper once down the center, creating four printable surfaces (front cover, two inside panels, and a back cover).

The Tri-fold is the industry standard for marketing brochures. It is created by folding a sheet of paper twice to create three equal-sized panels that tuck into one another. It fits perfectly into standard #10 envelopes and literature racks. This makes it the go-to choice for direct mail and retail displays.

Unlike a tri-fold, which tucks inward, the Z-fold opens out like a fan. It fits perfectly in standard envelopes and is often used for invoices or quick informational handouts.

The Double Parallel Fold is a more complex folding method that creates a compact, high-impact marketing piece. It is created by folding a sheet of paper in half and then folding it in half again in the same direction. This fold is less common than the tri-fold, giving it a more premium, custom look.

The Gate-fold is a high-impact, presentation-style fold where the left and right sides fold inward to meet in the middle without overlapping. Because it opens like a set of double doors, it creates a sense of ceremony and excitement, making it perfect for high-end marketing or "unveiling" a new project.

The French-fold (also known as a Right-Angle fold) is a unique, sophisticated folding method where a sheet of paper is folded in half in one direction and then folded in half again at a 90-degree angle. This fold creates four panels of equal size on each side. When fully opened, it reveals one massive, continuous sheet, making it a favorite for posters or hidden maps.