Brochures/Flyers
Why Choose Our Brochures?
- Premium Paper Stocks: Choose from elegant matte, vibrant glossy, or eco-friendly recycled paper.
- Custom Folds for Every Need: Standard trifold, bifold, Z-fold, and gatefold options available.
- High-Definition Color: We use industry-leading offset and digital printing for crisp images and text.
- Fast Turnaround: Get your marketing materials in your hands when you need them with our expedited shipping options.
Brochures / Flyers
High-quality, full-color brochures designed to tell your brand's story. From trade shows to takeout menus, we make your message stand out.
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Ensure the file matches the product's required dimensions.
Make sure that all images are embedded, and that all the text is outlined.
- Use the CMYK colorspace (Cyan, Magenta, Yellow, black). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.
- Use a minimum resolution of 300 dpi for image files.
- Specify trim area with crop marks. (Don't place crop marks inside the work area.)
- Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
- Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
- If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
Download Templates
70# Uncoated Text Paper
70# Uncoated Text is a premium, versatile paper stock known for its substantial feel and professional, glare-free finish. It is significantly thicker and more durable than standard copy paper (typically 20# or 24# Bond), providing excellent opacity that prevents “show-through” when printing on both sides.
Key Characteristics
- Tactile Feel: Features a smooth, natural "tooth" or texture that feels high-quality to the touch.
- Print Quality: Since the paper is uncoated, the ink is absorbed into the fibers, resulting in a warm, soft aesthetic rather than a sharp, glossy look.
- Durability: It offers enough "heft" to resist wrinkling while remaining flexible enough for easy folding.
Best Use Cases
- Marketing Materials: Ideal for high-end brochures, flyers, and multi-page booklets where a professional matte look is preferred.
- Stationery: Often used for premium letterheads, envelopes, and formal announcements.
- Direct Mail: A popular choice for postcard inserts or newsletters that need to feel substantial without the bulk of heavy cardstock.
70# Linen Text Paper
70# Linen Text is a specialty paper stock characterized by its embossed, crosshatch texture
that mimics the look and feel of woven linen fabric. It is a premium choice that adds a tactile,
sophisticated dimension to printed materials, moving beyond the standard smooth finish of
traditional uncoated paper.
Key Characteristics
- Distinctive Texture: The "linen" finish provides a subtle, grid-like pattern that is visible to the eye and perceptible to the touch.
- Elegant Aesthetic: It offers a classic, timeless appearance that conveys a sense of highend craftsmanship and attention to detail.
- Superior Opacity: Like standard 70# text, it is thick enough to ensure minimal showthrough, making it excellent for double-sided printing.
Best Use Cases
- Professional Stationery: A gold standard for executive letterheads, high-quality envelopes, and formal business correspondence.
- Event Collateral: Frequently used for wedding or gala programs, menus, and formal invitations where a "paper-only" feel isn't enough.
- Marketing & Branding: Ideal for brochures or presentation inserts for brands that want to emphasize heritage, luxury, or a "boutique" feel.
70# Matte Text Paper
70# Matte Text is a high-performance, coated paper designed to provide the smoothness of apremium stock without the high-shine glare of a gloss finish. It strikes a professional balance,
offering a velvety surface that enhances color vibrancy while remaining easy to read under
direct light.
Key Characteristics
- Coated Surface: Unlike uncoated offset paper, matte text has a light coating that keeps ink on the surface rather than absorbing it. This results in sharper details and more "poр" for photos and graphics.
- Non-Reflective Finish: The matte coating diffuses light, making it the preferred choice for text-heavy documents where readability is a priority.
- Exceptional Opacity: It is a dense, high-quality sheet that virtually eliminates showthrough, even with heavy ink coverage on both sides.
Best Use Cases
- High-End Brochures: Perfect for marketing materials that feature both high-resolution photography and significant amounts of coру.
- Product Catalogs: Provides a sophisticated, modern look that feels substantial and durable for frequent flipping.
- Presentation Inserts: Ideal for professional reports or informational flyers where "chalky" or satin-like premium feel is desired.
Quick Comparison: While 70# Matte and 70# Uncoated have the same weight, the Matte
version will generally make your colors look more saturated and your images appear crisper.
80# Gloss Text Paper
80# Gloss Text is a high-quality, mid-to-heavyweight paper stock featuring a lustrous,
reflective coating on both sides. It is the industry standard for professional marketing materials
that require a high-impact, polished appearance.
Key Characteristics
- Vibrant Color Reproduction: The gloss coating prevents ink from soaking into the paper fibers, allowing colors to sit on the surface for maximum "pop" and exceptionally sharp image detail.
- Reflective Finish: It has a smooth, shiny surface that catches the light, giving documents bright and energetic feel.
- Substantial Feel: At 80# weight, it is noticeably thicker and more durable than standard 70# text, offering a premium "heft"that feels significant in the hand without being as as cardstock.
Best Use Cases
- High-End Brochures: The most common choice for tri-folds and sales collateral where high-resolution photography is the focus.
- Product Catalogs & Magazines: Provides a professional, commercial look that holds up well to frequent handling.
- Direct Mail & Flyers: Ideal for promotional inserts or "take-one" flyers that need to grab attention immediately.
Comparison Note: While 80# Gloss Text offers superior shine and color, 80# Matte Text
provides a similar weight and durability but with a non-reflective, “satin” finish that is easier to
read under bright lights.
100# Gloss Text Paper
100# Gloss Text is a top-tier, heavy-duty paper stock that offers maximum durability and a
high-end, luxury feel. It is the thickest and most substantial “text-weight” рaper available
before moving into rigid cardstocks (cover weights), making it a favorite for premium
commercial printing.
Key Characteristics
- Maximum "Heft": Provides a significant, high-quality feel that immediately signals value to the recipient. It resists wrinkling and tearing much better than lighter 70# or 80# stocks.
- Ultra-Smooth Gloss Finish: The double-sided coating ensures that ink stays on the surface, resulting in the highest possible color saturation, deepest blacks, and sharpest image clarity.
- Total Opacity: Because of its thickness and density, there is virtually zero "showthrough," even when using heavy ink coverage or dark background colors on both sides.
Best Use Cases
- High-End Catalog Covers: Often used as a heavy-duty interior page or a flexible outer cover for professional catalogs and lookbooks.
- Premium Brochures: Ideal for high-stakes marketing materials where a "flimsy" feel simply won't do.
- Commemorative Programs: Frequently selected for theater programs, gala menus, and event booklets that guests are likely to keep as a memento.
Technical Note: Because 100# Gloss is so thick, it is highly recommended to score the paper
before folding to prevent the coating from “cracking” along the spine
80# Gloss Cover Paper
80# Gloss Cover is a durable, lightweight cardstock that serves as the entry point into
professional “cover-weight” papers. It provides a distinct step up in rigidity from text-weight
papers while maintaining a high-shine, reflective finish that makes colors and images
exceptionally vibrant.
Key Characteristics
- Rigid Cardstock Feel: Unlike "text" papers that are flexible and easy to fold, 80# Cover has a sturdy, stiff quality that holds its shape and resists bending.
- High-Gloss Coating: The smooth, polished surface ensures that ink stays on top of the sheet, resulting in deep blacks, bright whites, and sharp photographic detail.
- Balanced Weight: It offers a premium feel without the extra bulk or mailing weight of heavier 100# or 120# cover stocks.
Best Use Cases
- Postcards & Direct Mail: A popular choice for standard-sized postcards that need to meet postal thickness requirements while remaining cost-effective.
- Booklet & Catalog Covers: Provides a protective, professional outer shell for multi-page documents printed on lighter interior text paper.
- Business Cards & Hang Tags: Ideal for budget-friendly business cards or retail tags that still require a high-impact, glossy look.
Production Tip: Because this is a true cover-weight stock, it must be scored before folding to
ensure a clean, professional edge and to prevent the gloss coating from cracking.
100# Gloss Cover Paper
100# Gloss Cover is a premium, heavy-duty cardstock designed for maximum impact and
durability. It represents a significant step up in thickness and rigidity from 80# cover, offering a
“boutique” quality that feels substantial and high-end in the hand.
Key Characteristics
- Heavyweight Rigidity: This is a thick, stiff stock that does not bend easily, providing structural integrity that commands attention.
- Ultra-Lustrous Finish: The high-gloss coating on both sides ensures that high-resolution images and vibrant colors "pop" with exceptional clarity and depth.
- Superior Durability: It is highly resistant to tearing and wrinkling, making it ideal for items that will be handled frequently or sent through the mail.
Best Use Cases
- Premium Postcards: The standard choice for high-end direct mail pieces that need to feel "expensive" and stand out in a stack of mail.
- Luxury Booklet Covers: Often paired with 80# or 100# gloss text interiors to create top-tier, professional catalog or annual report.
- Presentation Folders & Rack Cards: Excellent for marketing collateral that needs to stand upright in a display without wilting or curling.
Production Tip: Due to its thickness, 100# Gloss Cover requires a professional score before
folding to ensure a crisp, clean spine and to prevent the heavy coating from cracking.
13pt Matte Cover Paper
13pt Matte Cover is a robust, heavy-duty cardstock known for its exceptional thickness and
sophisticated, non-reflective finish. Unlike “pound-weight” papers, this stock is measured by its
actual caliper (thickness), with 13pt indicating it is 0.013 inches thick-providing a rigid,
premium feel that is noticeably sturdier than standard 100# cover.
Key Characteristics
- Substantial Caliper: Offers a rigid, "heavy" feel that does not bend easily, making it ideal for high-end professional applications.
- Smooth Matte Coating: Features a dull, non-glare coating that produces a soft, satiny touch. This finish diffuses light, making text extremely easy to read.
- Excellent Ink Holdout: The matte coating prevents ink from soaking deep into the fibers, resulting in crisp details and smooth solid colors without the high-shine "mirror" effect of gloss.
Best Use Cases
- Premium Business Cards: A popular choice for professionals who want a card that feels thick and durable with a modern, understated aesthetic.
- High-End Postcards: Excellent for direct mail pieces that need to survive the postal sorting process while maintaining a "boutique" look.
- Rack Cards & Menus: Perfect for items that will be handled frequently or need to stand upright in a display without curling over time.
Design Tip: This stock is excellent for writing on with most pens, though a permanent marker is
recommended for the quickest drying time due to the light matte coating.
13pt Matte Cover Paper
13pt Matte Cover is a robust, heavy-duty cardstock known for its exceptional thickness and
sophisticated, non-reflective finish. Unlike “pound-weight” papers, this stock is measured by its
actual caliper (thickness), with 13pt indicating it is 0.013 inches thick-providing a rigid,
premium feel that is noticeably sturdier than standard 100# cover.
Key Characteristics
- Substantial Caliper: Offers a rigid, "heavy" feel that does not bend easily, making it ideal for high-end professional applications.
- Smooth Matte Coating: Features a dull, non-glare coating that produces a soft, satiny touch. This finish diffuses light, making text extremely easy to read.
- Excellent Ink Holdout: The matte coating prevents ink from soaking deep into the fibers, resulting in crisp details and smooth solid colors without the high-shine "mirror" effect of gloss.
Best Use Cases
- Premium Business Cards: A popular choice for professionals who want a card that feels thick and durable with a modern, understated aesthetic.
- High-End Postcards: Excellent for direct mail pieces that need to survive the postal sorting process while maintaining a "boutique" look.
- Rack Cards & Menus: Perfect for items that will be handled frequently or need to stand upright in a display without curling over time.
Design Tip: This stock is excellent for writing on with most pens, though a permanent marker is
recommended for the quickest drying time due to the light matte coating.
The Half-fold (also called a Bi-fold) is the simplest and most common fold in the printing world. It involves folding a single sheet of paper once down the center, creating four printable surfaces (front cover, two inside panels, and a back cover).
The Tri-fold is the industry standard for marketing brochures. It is created by folding a sheet of paper twice to create three equal-sized panels that tuck into one another. It fits perfectly into standard #10 envelopes and literature racks. This makes it the go-to choice for direct mail and retail displays.
Unlike a tri-fold, which tucks inward, the Z-fold opens out like a fan. It fits perfectly in standard envelopes and is often used for invoices or quick informational handouts.
The Double Parallel Fold is a more complex folding method that creates a compact, high-impact marketing piece. It is created by folding a sheet of paper in half and then folding it in half again in the same direction. This fold is less common than the tri-fold, giving it a more premium, custom look.
The Gate-fold is a high-impact, presentation-style fold where the left and right sides fold inward to meet in the middle without overlapping. Because it opens like a set of double doors, it creates a sense of ceremony and excitement, making it perfect for high-end marketing or "unveiling" a new project.
The French-fold (also known as a Right-Angle fold) is a unique, sophisticated folding method where a sheet of paper is folded in half in one direction and then folded in half again at a 90-degree angle. This fold creates four panels of equal size on each side. When fully opened, it reveals one massive, continuous sheet, making it a favorite for posters or hidden maps.
1 Color Ink Printing:
In professional printing, 1-color printing refers to a process where only a single, pre-mixed ink is used to create an image. Unlike CMYK, which mixes colors on the page, 1-color printing uses a specific ink color—often referred to as a Spot Color.
Why Choose 1-Color Printing?
- Budget-Friendly: It is typically the most economical option for high-volume items like envelopes, business forms, or simple promotional flyers.
- Brand Consistency: Many brands use a single spot color for their logo to ensure it never varies, avoiding the slight shifts that can happen in 4-color process printing.
- Specialty Inks: 1-color printing allows for inks that CMYK cannot replicate, such as true metallics (gold, silver) or neon/fluorescent colors.
- Cleanliness: Fine lines and small text are much sharper because they are printed with one solid plate rather than four overlapping plates.
Full Color (CMYK) Printing
In the professional printing industry, Full-Color Printing—also known as 4-Color Process or CMYK—is the standard method for reproducing high-quality, photographic-style images. Instead of using thousands of different colored inks, this process relies on just four primary ink colors to create a near-infinite spectrum of shades.
The Four Essential Inks
The “CMYK” acronym stands for the four specific ink colors used on the press:
- Cyan (C): A vibrant blue-green.
- Magenta (M): A deep, purplish-red.
- Yellow (Y): A bright, standard yellow.
- Black (K): Known as the "Key" color. It is used to add depth, contrast, and fine detail that the other three colors cannot achieve on their own.
Why Use Full-Color Printing?
- Photographic Realism: It is the only way to accurately reproduce photographs and complex illustrations with subtle shading.
- Production Efficiency: It allows a printer to run many different jobs at once using the same four ink reservoirs, making it highly cost-effective for brochures, postcards, and catalogs.
- Standardization: Because CMYK is a universal language, a design created in a program like Adobe Illustrator or Canva can be printed with consistent results across different professional print shops.
UV Coating:
UV coating is a liquid, clear compound applied to printed paper surfaces and cured almost instantly using ultraviolet light. It is one of the most popular finishing techniques in the printing industry because it provides a significantly higher level of gloss and protection compared to standard aqueous coatings or varnishes.
What Does It Do?
- Creates High-Impact Shine: UV coating can produce an extremely "wet" look, making colors appear more vibrant, rich, and saturated. It is often used on postcards, book covers, and brochures to create a premium feel.
- Provides Superior Protection: Once cured, the coating acts as a tough, plastic-like shield. It is highly resistant to:
- Scuffing and scratching during shipping.
- Fingerprints and smudging from handling.
- Moisture and chemicals.
- Allows for Spot Finishing: Unlike some laminates, UV coating can be applied to the entire page (Flood UV) or just to specific areas (Spot UV). This allows you to highlight specific design elements—like a logo or a photo—by making them shiny while the rest of the page remains matte.
- Increases Durability: It adds a layer of thickness and "snap" to the paper, making thinner cardstocks feel more substantial and professional.
Aqueous Coating:
Aqueous is a water-based coating applied inline while the ink is still wet. It’s thinner than UV and dries with hot air rather than light.
- Best for: Interior pages of magazines, mass-market flyers, and food packaging.
- Why use it: It’s faster and cheaper for high-volume runs. It prevents "set-off" (ink transferring from one sheet to the back of another) without adding the intense glare of UV.
Which one fits your project?
- Use UV Coating if you want a "luxury" feel, high-contrast colors, or want to highlight a specific logo with
- Use Aqueous if you just need a basic seal to keep the ink from smearing on a large mailer or brochure.
Why stop at printing?
Take your marketing further with professionally printed postcards—delivered straight to your customers’ mailboxes. At Highridge Graphics, we don’t just print high-quality postcards—we can also handle the entire mailing process for you.
What’s Included in Our Mail House Services?
Mailing List Management
We help you clean, organize, and optimize your mailing list to ensure accurate delivery. This includes removing duplicates, correcting addresses, and preparing your data for processing.
Addressing & Variable Data Printing
Each postcard or mail piece is personalized with recipient addresses using high-speed inkjet or digital printing. We can also incorporate variable data such as names, promotions, or unique offers.
Sorting & Presorting for Postal Discounts
We organize your mail according to USPS requirements to qualify for bulk mailing discounts. Proper presorting helps reduce postage costs and speeds up delivery.
Postage Handling
We calculate and apply the correct postage for your project. Whether it’s First-Class, Standard Mail, or EDDM, we ensure your mail is processed efficiently and cost-effectively.
Bundling & Preparation
Mail pieces are grouped, bundled, and labeled according to postal regulations. This step ensures your mail is accepted quickly by the post office without delays.
Delivery to USPS
We transport your completed mailing directly to the appropriate USPS facility, ensuring timely entry into the mail stream.
Brochure & Flyer Printing FAQs
What sizes do you offer for brochures and flyers?
We offer a wide range of standard sizes, including:
Flyers:
- 4″ x 6″
- 5″ x 7″
- 8.5″ x 11″
- 8.5″ x 14″
- 11″ x 17″
Brochures:
- 5.5″ x 8.5″
- 8.5″ x 11″
- 8.5″ x 14″
- 11″ x 17″
Custom sizes are also available.
What fold options are available for brochures?
We offer several folding styles to fit your layout and content:
- Bi-fold (half fold)
- Tri-fold (letter fold)
- Z-fold
- Gate fold
Each option is designed to help organize your information clearly and professionally.
Do you offer full color printing?
Yes! We specialize in full color (CMYK) brochure and flyer printing, delivering vibrant colors and sharp images that make your marketing stand out.
Can I print in black ink only?
Yes. We offer 1 color (black ink) printing for a clean and budget-friendly option, ideal for informational flyers or large quantity runs.
What paper options are available?
We offer a variety of premium paper stocks, including:
- Gloss coated (bright, vibrant finish)
- Matte coated (smooth, low-glare finish)
- Uncoated (easy to write on)
- Lightweight and heavyweight options
Paper selection depends on your project goals and budget.
Do I need to include bleed in my file?
Yes. If your design extends to the edge, include:
- 0.125″ bleed on all sides
- Keep text inside a 0.25″ safe margin
This ensures clean trimming and professional results.
What file format should I submit?
We recommend:
- Print-ready PDF (preferred)
All files should be set to CMYK color mode and 300 DPI.
Do fonts need to be outlined?
Yes. Fonts should be:
- Converted to outlines
OR - Embedded in your PDF
This prevents font issues during printing.
Do you offer design services?
Yes! We provide professional brochure and flyer design services to help you create effective, eye-catching marketing materials.
How fast is turnaround time?
Turnaround time depends on quantity and specifications, but we offer:
- Standard production timelines
- Rush printing options when needed
What is the minimum order quantity?
We can accommodate both small and large runs, making it easy to print exactly what you need.
What’s the difference between a flyer and a brochure?
- Flyers are typically flat, single-sheet prints used for promotions or announcements
- Brochures are folded pieces designed to organize more detailed information
How do I get started?
Getting started is simple:
- Request a quote
- Upload your artwork or use a template
- Approve your proof
- We print and deliver your order