Custom Printed Rack Cards
Promote your business, an event, or local attractions with custom printed rack cards. Their tall, compact format fits display racks, counters, and welcome desks.
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Why Choose Our Custom Printed Rack Cards?
- Stand out in display racks — A tall, narrow design puts your headline and branding where customers can spot them at a glance.
- Make the most of a small space — Use photos, a short message, and a clear call to action to show customers what to do next.
- Keep your information handy — Give customers something they can take with them and refer to when they’re ready to visit, call, or book.
- Match your other marketing materials — Carry your logo, colors, and imagery across your rack cards, brochures, and business cards.
Common Uses for Rack Cards
- Tourism and hospitality – Highlight local attractions, tours, and things to do at hotels, visitor centers, and welcome desks.
- Real estate – Showcase property listings, open houses, or your services at showings and in your office.
- Restaurants, cafés, and bakeries – Share seasonal specials, catering options, or a QR code for your menu.
- Retail shops and outfitters – Promote featured products, rentals, guided trips, or upcoming sales.
- Events and trade shows – Hand out schedules, booth information, or details about your next event.
- Local service businesses – Summarize your services and give customers an easy way to request a quote or book an appointment.
Have questions? Call us at 828-764-3305
Rack Card File Setup
- Finished size: Set your document to the trim size on your quote. A common rack card size is 4″ × 9″.
- Bleed: Extend backgrounds and photos that print to the edge ⅛″ past the trim on all four sides. A 4″ × 9″ rack card measures 4¼″ × 9¼″ with bleed.
- Safe area: Keep text, logos, and important details at least ¼″ inside the finished edges.
- Resolution: Use images at 300 dpi at their final printed size.
- Color mode: Prepare full-color artwork in CMYK.
- File format: Send a print-ready PDF at actual size. PDF/X-4 is preferred. Embed fonts or convert them to outlines.
- One side per page: For two-sided rack cards, put the front on page 1 and the back on page 2. Use the same trim size and orientation for both pages.
- Display rack placement: Keep your headline, logo, or main image near the top so readers can see it when the holder covers the lower part of the card.
- Need help with your design? Highridge Graphics can create your rack card artwork and provide a proof for approval before printing.
Before You Send Your Rack Card Artwork
Proofread contact details, dates, and offers. Scan any QR code from a printout at actual size and confirm it opens the correct page. Check that both sides face the right direction, and keep QR codes and other important details at least ¼″ inside the trim.
Rack Card Paper Options
Choose from four card stocks for your custom printed rack cards. Consider the finish you want and whether customers need space to write on the card.
14 pt Uncoated
Low-sheen finish with a surface suited to handwritten notes.
Best for Simple layouts and write-in fields
16 pt Coated on Both Sides (C2S)
Coated on the front and back for photos and full-color graphics.
Best for Full-color artwork on both sides
100# White Linen Cover
White cover stock with a fine woven texture.
Best for Typography, logos, and textured designs
18 pt Coated on One Side (C1S)
Thick stock with a coated front and an uncoated back.
Best for A photo front with handwritten details on the back
One-Color Rack Card Printing
Print your rack card in one ink color for a clean look that keeps attention on your message. A single-color logo, bold headline, and simple line art work well for service lists and event handouts.
Why Choose 1-Color Printing?
- Simple artwork: A good fit for a single-color logo, fine rules, and small type.
- Consistent branding: Use the same ink color for your logo, headline, and graphics.
- Spot-color artwork: Include your color specification when you request a quote.
- Easy to read: Keep contact details and small lettering clear against the paper.
Full-Color Rack Card Printing
Use full-color printing to showcase photos, illustrations, and brand colors on your rack cards. It works well for tourism displays, real estate listings, menus, and promotions that rely on imagery.
Why Use Full-Color Printing?
- Detailed artwork: Reproduce photos, illustrations, and subtle shading.
- Brand colors: Carry your multicolor logo and graphics onto your rack card.
- File preparation: Submit your artwork as a print-ready CMYK PDF.
Frequently Asked Questions About Custom Rack Cards
What sizes do rack cards come in?
Our quote form lists 3½″ × 8½″ and 4″ × 9″. Select Custom Size if you need different dimensions. If you already have a display holder, check its inside width before ordering.
What paper options are available?
Choose from 14 pt Uncoated, 16 pt Coated on Both Sides (C2S), 100# White Linen Cover, and 18 pt Coated on One Side (C1S). See the Paper tab for help choosing a stock.
Can I print on both sides?
Yes. The quote form offers one-color and full-color printing on one or both sides. The back is a good place for a map, hours, service details, or a QR code.
How should I send my artwork?
Send a print-ready PDF at actual size. PDF/X-4 is preferred. Use CMYK for full-color artwork and 300 dpi images. Allow ⅛″ bleed and keep important content at least ¼″ inside the trim. For two-sided cards, put the front on page 1 and the back on page 2.
Can you design my rack card?
Yes. Highridge Graphics can create your artwork and send a proof for approval before printing. Include your design needs in the quote request.
Can I request a custom quantity?
Yes. Choose Custom Quantity in the quote form and tell us how many cards you need in Print Details / Quote Request.